Progressive Web Applications (PWAs) deliver the convenience and utility of a mobile app combined with the searchability and buying experiences of desktop browsers with. Create reliable, fast and engaging mobile shopping experiences to boost conversion rates and increase engagement with PWA Studio
Mobile Optimization Initiative
The mobile conversions gap continues to plague retailers of all sizes. While smartphones gain share of consumers’ online shopping spend, the ratio of mobile views to conversions lags in comparison to desktop. To close the gap, the Mobile Optimization Initiative has conducted over 250 experiments resulting in 3 million data points with merchants from around the world. The results are amazing, and not always what you’d expect.